If you type "Buy 10 shares of Samsung Electronics" into the ChatGPT chat window, the order is executed. As securities firms have successively rolled out mobile trading systems (MTS) featuring artificial intelligence (AI), competition over platform differentiation has intensified. This shift stems from the judgment that, with mobile stock trading becoming more active, platform competitiveness translates directly into competitiveness in the brokerage business.
According to financial investment industry sources on the 5th, Mirae Asset Securities renamed its existing MTS, "M-Stock," to "MAPS" on the 1st and transitioned it into an integrated investment platform. MAPS officially launched in the Korean market last month, following its debut at the firm's Hong Kong subsidiary in June. The goal is to establish an "agentic asset management" service that leverages AI to provide investment proposals optimized for individual clients.
Meritz Securities also launched its new AI-based platform, "MOUM," on the 24th of last month, after preparing for it since last year. MOUM is connected to the U.S. investment platform StockTwits and the community of global fintech (financial technology) company WeBull, allowing users to check overseas investors' reactions in real time. It also offers content that summarizes analyst reports in short-form video format.
Hana Securities launched its new MTS service, "Hana SecuritiesV," on the 7th of last month, based on AI and data technology. The platform features functions such as analyzing and summarizing global market conditions and the background behind price movements of key stocks, as well as a customized AI service called "ETF MBTI" that recommends exchange-traded funds (ETFs) suitable for each user.
Daol Investment Securities has integrated general-purpose AIs such as ChatGPT and Claude with its MTS, "Fi." Clients can check their securities accounts or place stock orders through the ChatGPT or Claude chat windows.
Next Securities, a newly established brokerage firm set to launch its service in early next year, is expected to introduce the country's first video-content-centric MTS. The plan is to provide content that not merely summarizes news and figures but also interprets what that information means. The videos are expected to be "hyper-personalized video content" produced by AI tailored to individual customers.
This MTS competition was triggered when Toss Securities, a platform-based brokerage, entered the market. To secure MTS competitiveness, Toss Securities introduced features such as the country's first real-time fractional trading of overseas stocks, activation of community services, and real-time interpretation services for overseas companies' earnings calls.
Lee Seong-bok and Lee Soo-min, researchers at the Korea Capital Market Institute, explained, "If other conditions are equal, the higher the competitiveness of a trading platform, the more effectively it can attract new clients and reduce the likelihood of existing customers leaving."
in STOCK
