"LG U+ customers receive carrier discounts even abroad"... Global membership to launch by year-end

LG U+ will launch its global membership service for use overseas by the end of this year.

LG U+ announced on the 30th that it has completed its membership in the global telecommunications alliance "WonderJoy Travel Alliance" and finished a pilot program in Japan. Once the official service begins, customers will be able to utilize various partnership benefits offered by local carriers at major travel destinations abroad, including shopping, tourism, and transportation.

The "WonderJoy Travel Alliance" is the world's first global telecommunications cooperation platform that shares benefits held by national carriers. Only one carrier per country may join. Currently participating are representative carriers from Asia-Pacific: Singtel (Singapore), KDDI (Japan), HKT (Hong Kong), AIS (Thailand), Taiwan Mobile (Taiwan), Globe (Philippines), Telkomsel (Indonesia), and Optus (Australia). LG U+ has joined as Korea's new partner member.

LG U+ decided to join the WonderJoy Travel Alliance to expand its membership services beyond domestic markets and provide customer value that can be experienced throughout travel, going beyond simple roaming. Through this initiative, customers will be able to utilize various benefits such as shopping, tourism, and transportation offered by local carriers even while traveling abroad.

Previously, LG U+ operated a pilot service from June through the end of August, focusing on Japan, which has a high proportion of domestic customers visiting. During the pilot period, participating customers who enrolled in the Roaming Pass received benefits including Don Quijote discount coupons, Lawson (convenience store) discounts, GoTaxi discounts, Mt. Fuji one-day tour benefits, and New Woman (shopping mall) discount coupons.

According to the results of the pilot program, more than 10,000 coupons were downloaded over three months. Notably, nine out of ten customers who received coupons actually used the Don Quijote and Lawson discount benefits. Analysis of the age demographics of users showed that those in their 40s accounted for the largest share at 34.8%, followed by those in their 30s (24.8%), 50s (18.6%), and 20s (15.7%).

LG U+ plans to enhance service quality by incorporating usage data and customer feedback gathered during the pilot program, and will launch the official service by the end of this year.

Through its participation in the WonderJoy Travel Alliance, LG U+ intends to expand its customer experience domain from telecommunications services into travel and lifestyle sectors. Additionally, based on global carrier collaboration, it aims to provide a differentiated global membership experience that allows customers to genuinely benefit even while abroad.

Im Hye-kyung, manager of tariff products at LG U+, stated, "By joining the WonderJoy Travel Alliance, we have established a foundation for customers to conveniently utilize various benefits offered by local carriers even overseas." She added, "Moving forward, we will expand our global partnerships to strengthen customers' overseas usage experiences and continue providing differentiated travel benefits."