SK Telecom announced on the 8th that it is extending its 'T Roaming Data Add-on' promotion from August to December 31.
SKT has been running a promotion offering up to 16GB of additional data for customers who subscribe to the 'baro' roaming service plan, aimed at travelers during the vacation season. Even after exhausting all data, users can continue using data at speeds faster than before (up to 1Mbps).
SKT reported that over the past four months, the proportion of customers choosing 'baro 8GB' or higher plans eligible for the data add-on benefit increased by approximately 15 percentage points (P) compared to before the promotion began. Additionally, cumulative family roaming users surpassed 5.05 million.
The initiative also received positive feedback in an internal customer satisfaction survey. According to results from surveys conducted during the promotion period, T Roaming customers cited the following as their most satisfied aspects: △convenience of subscription and usage, △the ability for customers to directly select local carriers, and △reasonable pricing.
The most frequently mentioned factor for satisfaction was convenience in signing up and using the service. A major advantage highlighted was that users do not need to purchase or install a separate SIM card; they can immediately connect to roaming upon arrival at their destination. Many reviews noted that keeping their Korean phone number throughout their stay abroad ensured they did not miss important communications.
Next, the ability to choose local carriers was highly rated. T Roaming has direct contracts with over 500 overseas carriers across 195 countries worldwide, allowing customers to directly select and switch to the network that offers the smoothest service based on local conditions.
Reasonable pricing is also a key factor in its popularity. With family roaming, adding just 3,000 won allows up to five family members to share data, significantly reducing the per-person cost to around 6,000 won. The popularity of this option is evident, as 78% of households using T Roaming have chosen family roaming.
Additionally, customers aged 34 and under receive an extra 1GB of data. Those on youth plans or Best/Light plans can enjoy a 50% discount on roaming plan fees, and calls and texts via Baro Call are free of charge.
Yoon Jae-woong, Head of SKT's Product & Brand Division, stated, "We received more support than expected from T Roaming customers during the summer vacation season. To allow customers planning trips for Chuseok and year-end holidays to enjoy these benefits as well, we decided to extend the promotion."
in TECH
