AMD CEO Lisa Su evaluated Korean gamers as being "at the world's top level." Regarding the recent rise in PC component prices, she stated that they are "somewhat higher than we would like" and outlined a strategy to maintain compatibility with existing products to reduce the upgrade burden on gamers.
At the 'AMD Gamer Day' event held on the 7th at Dragon City Hotel in Yongsan, Seoul, CEO Su said, "Korea is a very special place for gamers," adding, "Korea has some of the most passionate and high-level gamers in the world." She continued, "Gamers expect high performance and push the limits of technology," emphasizing that "gaming is a very core part of AMD."
Recent increases in the prices of major PC components have pushed up gaming PC prices, increasing the purchasing burden on gamers. CEO Su stated, "We are aware that current component prices are slightly higher than the level we would like," and added, "I believe we must continue to provide good technology to gamers."
AMD is committed to reducing the upgrade burden for gamers by maintaining compatibility with existing products over the long term. Jack Huynh, Senior Vice President of AMD's Computing and Graphics Group, explained that they are providing product options so that gamers can upgrade to X3D processors even on the existing AM4 platform, noting that "gamers already have motherboards and systems." AM4 is a socket specification for AMD's Ryzen CPUs (Central Processing Units), while X3D refers to gaming-focused processors that enhance game performance by applying large-capacity cache memory.
Senior Vice President Huynh said, "One of our promises to gamers is the lifespan of the platform," adding, "AM4 lasted for 10 years, and AM5 will also last for 10 years." He emphasized, "We aim to maintain compatibility with existing infrastructure so that users can purchase only a processor without needing to buy new memory and motherboards." The company plans to broaden choices by offering products across various price ranges, from high-end to mid-range and entry-level.
While expanding investment in its AI (Artificial Intelligence) business, AMD is also treating gaming as a core business area. CEO Su stated, "Not only PCs but also consoles and handheld gaming are very important areas for AMD," adding, "We aim to support all users who require high-performance computing, including the combination of AI and gaming."
AMD utilizes AI not only in game graphics but also in the development process. Senior Vice President Huynh explained, "It can take 10 years to develop a single game, but our goal is to reduce this to three or four years by leveraging AI," adding, "AI does not replace an artist's creativity; rather, it provides better tools to create faster and better results."
The scope of AI technology application is also being expanded. Senior Vice President Huynh said, "We will expand the machine learning technology applied to discrete graphics to processors that integrate CPUs and GPUs within this year, and plan to apply it to handheld devices in the future."
in TECH
