Shopping conversion revenue through Naver's video service "Clip" has surged. Naver plans to broaden its touchpoints with users by aggregating content from NaverTV, which ends this month, into Clip and adding footage from the Asian Games site.
According to the IT industry on the 20th, shopping conversion revenue for Clip in August increased 5.8 times compared to the same period last year. This figure combines conversion sales through "shopping tags" such as purchase verification and "shopping connect tags." During the same period, the issuance volume of shopping connect tags also rose by 15.7 times.
Shopping Connect is a service where creators introduce products and share revenue based on sales performance. When a Smart Store seller registers a product, a creator selects items to introduce and attaches a sales link to their content. Users can watch Clip, tap the tag to check product information, and make a purchase.
The strength lies in the ability to find and buy products of interest directly within Naver from the video. For restaurant or travel destination content, users are connected via Places to check location information or make reservations. This structure links Naver's existing shopping, search, and reservation services with video. In August, Clip's average daily user count reached 12 million—meaning one in every four people nationwide watched Clip daily.
Starting last month, Naver began supporting uploads of videos up to seven hours long, accommodating longer content as well. Existing content from NaverTV, which ends on the 30th of this month, will also be transferred to Clip upon application by channel operators. At the Asian Games, which opened on the 19th, on-site content was strengthened. "Shoot for Love" and "Donghyun kldh," among others, are producing on-site sketches from stadiums, athlete interviews, and behind-the-scenes footage from the host country.
in TECH
