LG Uplus announced on the 25th that it has launched six types of 'Book and Magazine Packs' through its subscription platform 'Yudo,' combining e-books, digital magazines, and benefits for coffee, movies, and shopping.
Recently, the use of digital-based reading and information content, such as e-books and digital magazines, has become active. LG Uplus paid attention to the 'Life ROI (Life Return on Investment)' trend, which emphasizes practical utility commensurate with the time and cost invested, alongside this flow of content consumption.
Accordingly, LG Uplus launched the Yudo 'Book and Magazine Pack.' This is a product that combines lifestyle benefits such as coffee, movies, and shopping with 'Moajin,' which provides over 2,400 digital magazines including Kyobo Book Center's e-book subscription service 'sam' or HBR·DBR (Harvard Business Review·Dong-A Business Review).
The subscription packs consist of a total of six types: three 'Book Packs' that provide a one-month unlimited pass for Kyobo Book Center sam, and three 'Magazine Packs' that provide a one-month unlimited pass for domestic and international magazines on Moajin.
The Book Pack is composed of the 'Book Coffee Pack,' which provides five cups of Mega MGC Coffee Americano (HOT); the 'Book Movie Pack,' which provides one CGV 1+1 ticket and two cups of Mega MGC Coffee Americano (HOT); and the 'Book Shopping Pack,' which provides a 2,000 won Olive Young voucher, a 2,000 won Daiso voucher, and one cup of Mega MGC Coffee Americano (HOT).
Similarly, the Magazine Packs combine the one-month Moajin pass with coffee, movie, and shopping benefits respectively, allowing customers to choose according to their purpose of use. The monthly fee for all products is 9,900 won.
Choi Yong-seong, Senior Executive in charge of Partnership Business at LG Uplus, said, "We have structured the products so that customers can conveniently select content and benefits suited to their lifestyle without having to look up various subscription services one by one." He added, "Going forward, we will present diverse subscription combinations that allow customers to feel practical benefits by segmenting their tastes and purposes of use."
in TECH
