The agency has drawn its sword against malicious rumors surrounding the group Tomorrow X Together.
On the 22nd, agency Big Hit Music stated, "We have determined that malicious rumors and posts aimed at defaming our artists ahead of their comeback have reached a serious level," adding, "We will take additional measures to protect the rights and interests of our artists."
Recently, deepfake videos made from photos of Tomorrow X Together members were uploaded to a Chinese social media platform (SNS), sparking controversy. As the posts spread rapidly, the members' names appeared on real-time search trends on SNS, expanding the damage.
Regarding this matter, the agency pointed out that "the act of posting and distributing malicious content is a clear criminal offense that seriously damages the artists' personality and reputation." It further stated, "We are currently collecting evidence related to relevant posts on domestic and international platforms," emphasizing, "We will take strong legal action without any leniency or settlement."
Finally, the agency urged fans, "Please actively report and provide information on illegal posts so that indiscriminate rumors and information do not spread on SNS and online."
It added, "Going forward, we will respond firmly to all illegal acts that infringe upon the rights and interests of our artists in accordance with a zero-tolerance policy, and we will do our utmost to protect our artists and prevent similar damage from recurring."
Tomorrow X Together is set to make their comeback on the 16th of next month with their ninth mini-album, "PERFECT STORM."
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