
Lee Soo-man, key producer and visionary leader of A2O Entertainment, rang the so-called "Golden Bell," covering the meal bills for all customers at a BBQ restaurant, to mark the debut girl group A2O LITE's first place on a music show.
On the 22nd, a video was posted on Eyes Magazine's social media (SNS) with the caption "Mr. Lee Soo-man rang the Golden Bell at a restaurant." The footage was shot at a well-known BBQ restaurant near Yaksu Station in Jung-gu, Seoul.
The video captured Producer Lee saying, "Please eat as much as you like," to which the customers cheered and chanted Producer Lee's name. In response, Producer Lee raised both arms high and replied with a bright smile.
Eyes Magazine explained, "Producer Lee arranged a special occasion to celebrate the successful conclusion of the 'Era Forum' held on the 21st and A2O LITE's achievement of first place (on a music show)."

In 2023, during the management rights dispute at SM Entertainment, Producer Lee sold his shares to HYBE and signed a non-compete agreement not to participate in domestic record production for three years. The agreement ended last February.
Producer Lee, who established A2O Entertainment, headquartered in the United States, in 2024, debuted the girl group A2O MAY, composed of Chinese members, that same year, and then launched the nine-member girl group A2O LITE and the 15th-member boy group A2O SOUL on the 13th.
A2O LITE's debut song "NEON" sparked attention by reaching No. 1 on the Melon Top 100 chart approximately 29 hours after its release. Following their first No. 1 win on SBS Life's "The Show" on the 20th, they also topped the charts on MBC M's "Show! Champion" on the 21st and Mnet's "M Countdown" on the 22nd, achieving a triple crown.