The so-called "V Effect," in which products used or worn by V, a member of the group BTS, in his daily life lead to increased sales, has emerged. This includes Chilean wine that V drank selling out at online retailers both domestically and internationally.
Recently, V posted several photos from his trip to Chile on social media (SNS). The photos showed him walking through local vineyards and touring a winery's cellar. In particular, in one photo, V is seen enjoying wine, holding a wine bottle in one hand and a wine glass in the other.
Fans who saw the photos set out to find information about the wine V drank. The wine in question is "Lazuli Cabernet Sauvignon," the signature wine of Viña Aquitania, a winery located in the Peñalolén district of Santiago, Chile's capital. It is a premium wine produced at the foot of the Andes Mountains, with a retail price ranging from 100,000 to 140,000 won.
Once information about the wine became known, inventory at online retailers both domestically and internationally was quickly depleted. It was reported that the wine sold out approximately two hours after V's post was made public, including at three official domestic sales outlets, Japan's wine purchasing agency platform Winezip, and Greece's online wine platform Boticia.com.
Some domestic retailers have informed customers that it will take about two months for restocking and are currently conducting pre-sales.
V's influence has also been evident in the fashion industry. Prior to his concert in Peru, the T-shirt he wore during a soundcheck performance sold out, drawing widespread attention. Caracas Much, a Venezuelan brand that sold the item, expressed its gratitude, stating, "Thanks to V, we were able to spread awareness of our brand and Venezuela even further."
Similar phenomena have occurred since V was selected as a global ambassador for the British tech brand Nothing last month. At that time, the headphones and earphones worn by V in product photos sold out at 15 sales outlets worldwide, including the brand's official website and locations in the United Kingdom, Canada, Japan, Malaysia, and the Philippines.
in ENTERTAINMENT
