POSCO Future M said Thursday that it has partnered with U.S. artificial intelligence (AI) and data analytics firm Palantir to embark on AI-based manufacturing innovation.
POSCO Future M signed a contract to adopt Palantir's data operations and analytics platform, "Foundry," and its AI platform, "AIP (Artificial Intelligence Platform)." The company aims to transform all business functions, starting with sales and marketing and extending to manufacturing and research and development (R&D), into an AI-centric model by leveraging Palantir's data and AI platforms.
Palantir is a software company that supports decision-making and execution by integrating and analyzing data scattered across enterprises and institutional investors. Foundry is a platform for building enterprise data-based operating systems, while AIP integrates generative AI into this system to enable companies to apply AI agents to their business operations.
POSCO Future M will first apply Palantir's platforms to its sales and marketing division. The company plans to integrate and analyze customer- and market-related data to enhance the speed of customer response and refine its collaboration systems. Subsequently, it will consider gradually expanding the application scope of Foundry and AIP to all business functions, including manufacturing, after verifying the results.
Industry observers assess that the competitive axis in the secondary battery materials market is broadening from capacity expansion to operational efficiency through data and AI utilization. The company expects that by adopting AI, it will be able to connect dispersed data into a single system and utilize it for real-time decision-making.
POSCO Future M also forecasts that in the secondary battery industry, competitiveness will be determined not only by the performance of the materials themselves but also by collaboration capabilities with value chain participants such as customers and suppliers. The company's strategy is to leap from a simple material supplier to a company leading the battery industry ecosystem. To this end, it presented "BoT (Battery of Things) Ecosystem Game Changer" as its digital innovation vision in July.
POSCO Future M plans to improve customer responsiveness in the sales and marketing division by more than 60% and enhance manufacturing productivity by 30% through AI-based innovation. The company also aims to shorten product development time to half of the current level, thereby widening the technology and productivity gap with competitors.
A POSCO Future M official stated, "In the medium to long term, we will pursue building a platform capable of leading standards in the battery industry ecosystem based on data accumulated throughout the entire process from production to sales," adding, "We will expand collaboration among ecosystem participants such as customers and suppliers and discover new business opportunities."
in INDUSTRY
