Although the European automotive market has grown by more than 6% this year, sales for the Hyundai Motor Group have declined. Hyundai recorded double-digit negative growth, while Kia outperformed the market's growth rate.
According to the European Automobile Manufacturers' Association (ACEA) and the Hyundai Motor Group on the 22nd, Hyundai and Kia sold a total of 770,795 vehicles in the European market from January to September this year. This represents a 3.4% decrease compared to the same period last year. During the same period, the overall European automotive market grew by 6.3% to 10,555,351 units.
Specifically, Hyundai sold 348,928 vehicles, a 13.2% decrease from the same period last year. Its market share also fell by 0.7 percentage points (P) to 3.3%. In contrast, Kia sold 421,867 units, marking a 6.6% increase. Its market share remained unchanged at 4.0% compared to the previous year.
Since the beginning of this year, Kia has sold 72,939 more vehicles than Hyundai. Kia's share in the combined sales of Hyundai and Kia has risen to 54.7%.
The trends for the two companies diverged again in September last month. Hyundai and Kia sold 96,258 units in Europe, a 1.7% decrease compared to the same month last year. This contrasts with the overall European market, where sales increased by 10.2% to 1,363,210 units.
Hyundai's September sales volume was 39,821 units, down 17.5%, and its market share dropped by 1.0 percentage points to 2.9%. Kia sold 56,437 units, an increase of 13.7%. Kia's market share rose by 0.1 percentage points to 4.1%.
in INDUSTRY
