KT Genie Music has revamped its music platform, the Genie app, and unveiled 'Pantry,' a fan-community-centric space for musical interaction.
Genie Music announced on the 14th that it has opened 'Pantry,' a fan community service where fans can cheer for and support their favorite artists together as they grow.
The name 'Pantry' carries the meaning of fans nurturing an artist, represented as a tree, together. Fans can connect with any artist registered on Genie, and participate in various activities such as stream parties, daily quests, and chats.
A representative feature is the 'Stream Party.' Both artists and fans can create music parties, allowing fan communities to listen to the same music in real time and communicate. Records of music listened to together are also reflected in the Genie Charts.
Artists can also host an 'Official Stream Party' directly when releasing a new song. This format allows for real-time interaction while enjoying the new track with fans.
A reward structure has also been established to boost fan community participation. Fans can complete 'Daily Quests' and engage in various fan activities, with their activity results recorded in their individual 'My Score.'
Individual fans' scores are aggregated and reflected in the 'Artist Tree Score.' Genie Music plans to use this as an indicator of a fan community's cohesion and activity level.
Genie Music aims to expand its scope from a service centered on music listening to a platform where fan communities directly participate and interact, through Pantry.
Seo Bi-seu-bon (Director), [Title/Role] at KT Genie Music, said, "We have opened Pantry, a space where fan communities can take the lead in activities on the music platform Genie," adding, "We hope that fan communities will voluntarily collaborate, interact with artists, and grow together."
in TECH
