Music platform FLO selected PLAVE, Taemin, and BIGBANG as the first monthly TOP3 artists for its fan-participation feature, "Cheer." The format allows the cheers accumulated by fans listening to music together to translate into actual subway advertisements.
Dreamus Company announced on the 15th that, based on data collected over the one-month period of September, PLAVE ranked first, Taemin second, and BIGBANG third among approximately 130 participating artists in the "Cheer" feature.
"Cheer" is a fan-participation feature where cheering results accumulate as fans create cheering playlists and listen to them together. Since its launch last month, cumulative participants have reached 250,000, and the number of cheer plays has surpassed 1 million.
FLO rewards fan participation with subway advertisements. The No. 1 artist, PLAVE, will have ads broadcast on a large digital screen at Hongdae Station entrance. The No. 2 artist, Taemin, will be featured on digital media at Express Bus Terminal Station and Gangnam Station, while the No. 3 artist, BIGBANG, will appear in a wrapping ad at Gangnam Station. The advertisements will run for approximately one month starting from the 12th.
The effect of fan participation has also emerged. FLO's new sign-ups increased by 19% over the one-month period of September, and the revisit rate for the "Cheer" feature recorded 25.7%.
"Cheer" works as follows: a fan creates a playlist, purchases cheering tickets, and shares the link; other fans then play that playlist while consuming cheering tickets together. The number of plays is reflected not only in FLO charts but also in Circle Chart and Billboard chart aggregations.
FLO will continue its launch event until December. It plans to re-aggregate monthly cheer rankings and sequentially showcase ads for the TOP3 artists at subway stations each following month.
Seo Jin-a, Traffic Unit Head at Dreamus Company, said, "We are playing a role in connecting the time fans spend cheering together while listening into actual offline advertisements," adding, "We will establish ourselves as a platform that provides a sense of achievement to both fans and artists."
in TECH
