Annie (Moon Seo-yoon), eldest daughter of Shinsegae Chairwoman Chung Yoo-kyung, is part of the idol group 'All Day Project,' whose new music video will be screened at Shinsegae Department Store's main building 'Shinsegae Square' on Monday. This marks the first time a child of Chung has appeared in the space where Shinsegae Department Store has showcased content through collaborations with K-pop artists and brands.
According to industry sources on the 28th, the music video for All Day Project's second mini-album 'CRASH,' released at 6 p.m. that day, will be unveiled on the massive outdoor LED screen 'Shinsegae Square' on the exterior wall of the main building. The video will be screened until the 18th of next month.
This is the first time a music video from All Day Project, which debuted in June last year, has been shown at Shinsegae Square.
Shinsegae Square is a massive media facade spanning 1,353.6 square meters, created by Shinsegae Department Store on the exterior wall of its main building in Jung-gu, Seoul, in November 2024. Promoting itself as a Seoul landmark, it has showcased various videos including K-pop and entertainment content and brand advertisements. It has screened music videos from popular domestic and foreign artists such as BTS, ILLIT, Tomorrow X Together, and G-Dragon, as well as time announcement (sibo) content.
Meanwhile, Annie drew attention even before her debut after it was revealed that she is the eldest daughter of Jeong Yu-gyeong (Chairman). In a documentary released last year, she also shared her story of choosing a path as a singer despite her family's opposition. It is reported that Jeong (Chairman) promised to persuade her family on the condition that she would attend university, and Annie subsequently enrolled at Columbia University in the United States and has recently graduated.
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