SK Telecom announced on the 9th that its 'T Long-Term Customer Program Table Day (hereinafter Table Day)' Seoul event concluded successfully.
'Table Day' is an exclusive event organized by SKT to provide a special gourmet experience for long-term customers who have been with the company for over 10 years. A total of 400 attendees, including long-term customers and their companions, participated in the event held the previous day at 'Vista Walkerhill Seoul'.
Jung Jae-heon, SKT CEO (Chief Executive Officer), appeared on the opening stage as the host of the event to personally welcome customers. This marks his second direct meeting with long-term customers since the 'Forest Camp Day' held in May.
->Jeong (CEO) personally conveyed welcome greetings to customers and introduced special guests for the Seoul event, chefs Choi Hyun-seok and Kim Hee-eun. Thank-you cards and gifts were also prepared for invited customers.
->Jeong (CEO) stated, "If SKT has connected people through telecommunications, we hope today will be a time when food connects hearts." He added, "In response to your unwavering trust, we will continue to stay with you always by providing even better services in the future."
->Jeong (CEO) previously attended the long-term customer invitation event 'Forest Camp Day' in May to express gratitude for their long-standing relationship. He also appeared directly on SKT's YouTube channel program 'DJ Honey's Story Sketch', introducing stories from long-term customers and reflecting on the meaning of the time spent together with them. The content recorded 6.85 million views (as of August 6).
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During the main event today, chefs Choi Hyun-seok and Kim Hee-eun presented a specially curated course meal and live cooking show prepared exclusively for 'Table Day'. The two chefs prepared dishes that reinterpreted the same ingredients and themes through their individual styles.
Notably, the chef personally delivered the dish completed during the live cooking show to the customer with the longest subscription period among event participants.
The 'Table Day' Seoul event received the highest level of interest from customers among all past SKT long-term customer invitation events, achieving the highest competition ratio.
SKT is conducting 'Table Day' in five cities nationwide, including Seoul, and has invited a total of 1,200 people, including long-term customers and their companions. The company successfully concluded events in Daegu and Busan last July and plans to invite long-term customers to premium hotel buffets in Gwangju on the 15th and Daejeon on the 16th.
SKT will continue its long-term customer invitation program, integrated under 'T Long-Term Customer Day', through the end of the year. An application for 'Adventure Day', which exclusively rents Lotte World Adventure during late-night hours to invite long-term customers with over 10 years of service, is open until the 18th. The event will run for a total of six hours from 11 p.m. on September 12 until 5 a.m. the following day. In December, SKT plans to exclusively rent selected performances of the 'Chicago' musical 2026–2027 season for long-term customers.
Yoon Jae-woong, Head of SKT's Product & Brand Division, stated, "We have newly presented 'Table Day' this year as a special event for long-term customers, building on the popularity of our signature gourmet program 'Table (Table)'." He added, "To become an SKT that customers want to stay with for a long time, we will expand differentiated experiences and benefits."
in TECH
