TikTok will host its largest business event for domestic companies, 'TikTok Summit Korea 2026,' at the Grand InterContinental Seoul Parnas in Gangnam-gu, Seoul, on Oct. 20.
This year's event, themed "The moment you see it, the moment you get hooked, the moment you want it," will focus on strategies to connect consumer interest with brand awareness and purchases. Key agenda items include TikTok's AI-based advertising solutions, global commerce services, and brand growth strategies.
In the AI sector, the event will introduce advertising production and campaign automation strategies utilizing the generative AI solution 'TikTok Symphony.' It will also feature a demonstration of advertising video production using the generative AI model 'Seedance 2.5.'
The global commerce session will address how Korean brands can expand overseas using TikTok Shop. Strategies for entering the U.S., UK, European, Japanese, and Southeast Asian markets, as well as 'KR Direct Shipping,' which allows direct delivery from Korea to five Southeast Asian countries, will be introduced.
Participants including Cheil Worldwide, Ddaenggyeoyo, No More Pizza, and creators will share actual campaign case studies. The venue will feature experience zones for advertising and commerce solutions, as well as one-on-one consulting zones for customized strategies tailored to each company.
Sichu Wu, General Manager of Global Business Solutions at TikTok Korea, stated, "We will demonstrate how Korean brands can create new growth opportunities in overseas markets by leveraging TikTok's content, AI-based solutions, and global influence."
in TECH
