It was revealed that one in three Tving users has utilized the 'Quick VOD' service, which allows them to watch an episode from the beginning before the live broadcast concludes. Tving is expanding its service scope to include major MBC variety shows, following tvN.
According to Tving on the 3rd, the proportion of members who used Quick VOD at least once among all users each year from 2023 to 2025 averaged approximately 32%.
Quick VOD is a service that allows viewers to watch an episode from the beginning even before the live broadcast ends. The VOD becomes available approximately 5 to 10 minutes after the start of the live broadcast, enabling users who missed the start time to view it from the first scene. Unlike standard replays, its key feature is that there is no need to wait for the broadcast to finish.
Tving currently provides over 150 latest dramas and variety shows weekly via Quick VOD. Since last year, it has expanded its service scope to include popular terrestrial variety shows such as MBC's 'I Live Alone' and 'Omniscient Interfering Viewpoint,' in addition to existing tvN programs.
The use of Quick VOD has also increased for the currently airing tvN drama '100 Days of Lies,' starring Kim Yoo-jung and Park Jin-young. As of Episode 4, the number of Quick VOD users increased by approximately five times compared to the first episode.
in TECH
