Toss is expanding its reach by bringing popular web services onto its mini-app platform, App in Toss. One recent addition is Sansa, an online temple that attracted more than 1.5 million visitors within 11 days of its launch.
According to fintech industry sources on Friday, Sansa, which has recently gained widespread popularity online, has joined App in Toss. The virtual-world web service launched on Oct. 26.
In Sansa, users control a virtual character in the form of a young novice monk. They can enter an online virtual temple and perform actions such as pressing palms together, bowing, spinning prayer beads, and striking a wooden fish. The developer is known to be a job seeker who created the service after being rejected from dozens of document screening processes, feeling the need for a space to calm their mind.
Sansa became a major topic immediately upon its release. It is reported that cumulative users reached 1.5 million by the day before yesterday, following its first public launch on the 26th of last month. Users can stay quietly in Sansa to heal their weary minds from daily life. They also make personal wishes, such as praying for job success or a big win in stocks.
Sansa was listed on Toss's mini-app platform, 'App in Toss,' shortly after its launch. Currently, users can access Sansa directly through the Toss app without separate sign-up or installation.
This is not the first time Toss has onboarded a popular web service created by an individual. Earlier this year, when 'Dubai Chewy Cookies' (Duchonku) were in vogue, 'Duchonku Map,' a web service showing sales locations and inventory of Duchonku, was also listed on Toss.
According to the developer of Duchonku Map, they decided to launch within one day after their first call with the App in Toss team. Shortly after its release, it ranked No. 1 among popular mini-apps and recorded a Monthly Active Users (MAU) count of 1.08 million.
Conversely, there are also cases where services gained popularity after first launching on App in Toss. A representative example is 'Geunyeuro,' which calculates building shadows and solar altitude to allow users to walk along shaded paths. It received a strong response from users during the scorching summer of this year. In the case of Geunyeuro, it was launched on App in Toss first and subsequently improved its service based on feedback.
Listing on App in Toss is free. Developers can promote their apps on the Toss platform without paying separate fees. While Toss takes a certain portion as a fee if developers place ads within the app or sell paid content, it is currently running a promotion that waives even this. In effect, Toss is bearing the costs itself to encourage more app listings.
As of last month, the number of mini-apps listed on Toss stood at 18,000. It was only around 100 immediately after its official launch in July of last year, but it has grown roughly 180-fold in one year and three months.
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