Samsung invited Sam Altman, CEO of OpenAI, to discuss management strategies for the AI (artificial intelligence) era with the presidents of its major affiliates. The company aims to seek future business opportunities through direct communication with the CEO of a leading global AI industry player while enhancing AI utilization capabilities starting from the executive level, thereby accelerating its enterprise-wide AI transformation (AX).
Samsung announced that it held an "Invited Briefing with OpenAI CEO Sam Altman" on the 31st at the Samsung Human Resources Development Center in Yongin, Gyeonggi Province, for the presidents of major affiliates including Samsung Electronics. More than 50 presidents from Samsung affiliates in electronics, finance, and biotechnology attended the briefing.
The briefing was conducted under the theme "The Next 10 Years Changed by AI: Corporate Choices." Samsung executives and CEO Altman examined the development direction and application potential of AI technology, exchanging views on new markets and business opportunities that will emerge from AI advancement.
In particular, they discussed the impact AI will have on corporate decision-making and organizational operations, as well as the competencies executives must possess in the new management environment.
This briefing was organized as part of executive education for Samsung's enterprise-wide AX initiative. The purpose is to enhance executives' understanding of AI and explore future management strategies through direct communication with the CEO of OpenAI, which leads the global AI industry.
Recognizing that competitiveness in the AI era stems from the judgment and execution capabilities of its leadership, Samsung is spreading a culture where executives learn and utilize AI first. Prior to the briefing with CEO Altman on this day, Samsung executives also underwent hands-on generative AI training. This comes four months after the company conducted its first intensive AI education in June.
In this training, participants learned how to organize scattered management materials using AI to build individual "knowledge repositories" and utilize them for decision-making. The focus was on enhancing the ability to apply AI in actual management settings, going beyond mere understanding of AI technology.
Since June, Samsung has been actively pursuing an "AI Transformation" that introduces AI across all fields, including research and development (R&D), production, marketing, and support functions. The company plans to enhance work productivity and business competitiveness using AI while expanding its application scope to products, services, and overall corporate operations.
Starting with executive education in June, Samsung has provided AI training to approximately 2,300 executives and is now expanding the program to general employees. The company aims to complete AI training for all employees by February 2027.
A Samsung official stated, "We are establishing dedicated AI organizations at each affiliate and expanding the use of external generative AI services in our work." The official added, "We plan to continuously review the progress of our AX initiatives, concretize execution tasks, and establish an AI-centric management system."
Meanwhile, Samsung and OpenAI have maintained a cooperative relationship in the AI infrastructure sector. Last October, Samsung Electronics and OpenAI signed a letter of intent (LOI) for cooperation on building global AI infrastructure, and have been working to supply memory semiconductors needed for OpenAI's "Stargate" project.
At that time, Samsung SDS agreed to cooperate in the construction of AI data centers and enterprise AI services, while Samsung C&T and Samsung Heavy Industries agreed to jointly develop offshore floating data centers. In July this year, Lee Jae-yong, Chairman of Samsung Electronics, visited OpenAI's headquarters in San Francisco, United States, continuing exchanges between the two companies.
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