The public housing policy of the Lee Jae-myung administration will adopt a new brand name. Centering on the 'Universal Public Rental' to be newly established next year, preparations are underway to launch a new policy brand that will encompass not only existing public rentals but also public sales.
According to relevant ministries and agencies on the 2nd, the Ministry of Land, Infrastructure and Transport and Korea Land and Housing Corporation have been conducting a 'study on preparing housing welfare promotion measures' since last October. The study was originally scheduled to be completed by the end of July but has been extended once until December. While the initial plan was to review a brand for use in public housing and public rental policies, the government shifted its direction to re-examine the overall form and scope of the brand as it concretized 'Universal Public Rental' as a core housing welfare policy.
A Ministry of Land, Infrastructure and Transport official stated, "We are reviewing various options, such as focusing on Universal Public Rental, bundling all public rentals, or including public sales together," adding, "We plan to finalize the proposal by year-end and announce it." This discussion is also an effort to determine a new brand name for public housing policy following the 'New Home' of the Yoon Suk-yeol administration. The previous government applied different brands to major public housing policies each time. From Lee Myung-bak's 'Housing for All', Park Geun-hye's 'Happy Homes', and Moon Jae-in's 'Newlywed Hope Towns', the Yoon Suk-yeol administration introduced the public sales brand 'New Home'.
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