As idol group Rescene (RESCENE) maintained its No. 1 spot in brand reputation for three consecutive months, solidifying its position as a mainstream girl group, A2O LITE (A2O Lite), the nine-member rookie girl group under Producer Lee Soo-man, demonstrated remarkable resilience by entering the top 10 and overtaking senior groups just one month after their debut.
According to an analysis of big data reputation conducted by the Korea Reputation Research Institute from the 4th of last month to the 4th of this month, "Rescene" ranked No. 1 in brand reputation among rookie idol groups that debuted since 2023.
Brand reputation analysis involves big data analysis based on consumer participation index, media index, communication index, and community index regarding rookie idol groups. Brand big data analysis can measure positive and negative evaluations of a brand, media sources and interest levels, consumer interest and communication volume, community diffusion of issues, and reactions and popularity toward content.
In this survey, Rescene recorded a participation index of 765,968, a media index of 1,512,422, a communication index of 2,912,471, and a community index of 2,707,476, securing an overwhelming No. 1 spot with a brand reputation index of 7,898,338. Rescene has held the No. 1 position for three consecutive months since September.
Director Koo Chang-hwan of the Korea Reputation Research Institute stated, "In link analysis, the brand ranked No. 1, Rescene, showed high scores for 'comeback,' 'cheer for,' and 'purchase.' In keyword analysis, 'Pulse,' 'Anwonjalbu,' and 'With' scored highly. In positive/negative ratio analysis, the positive ratio recorded 92.24%," he added.
PULSE is Rescene's fourth mini-album released on the 3rd, and With (Wid) is the title track. Within two hours of its release, With reached No. 1 on the Melon Top 100 chart, No. 1 on the Bugs real-time chart, and No. 1 on the Genie Music Top 200 real-time chart, sweeping the tops of major music charts. "Anwonjalbu" (short for "Hello, I am Won-i, please take good care of me") is a YouTube variety show centered around Rescene leader Won-i, serving as content that significantly contributed to Rescene's "reverse-charting myth."
In the November rookie idol individual brand reputation rankings as well, Rescene members Won-i, Jenna, Minami, Liv, and May swept from No. 1 to No. 5 in order, proving their unparalleled popularity.
Cortis, which ranked No. 2, showed a participation index of 156,212, a media index of 201,080, a communication index of 1,478,597, and a community index of 1,533,937, resulting in a total brand reputation index of 3,369,825. The No. 1 ranked Rescene is about twice as high.
Rookie girl group A2O LITE, which debuted on the 13th of last month, revealed its presence by entering the top 10 within a month. A2O LITE recorded a participation index of 272,930, a media index of 236,986, a communication index of 109,653, and a community index of 129,408, ranking No. 8 with a brand reputation index of 748,977.
A2O LITE is one of the first domestic idol projects by A2O Entertainment, established by Key Producer Lee Soo-man. With their debut song "Neon" (NEON) consecutively winning No. 1 on SBS Life's "The Show," MBC M's "Show Champion," Mnet's "M Countdown," and SBS's "Inkigayo," A2O LITE achieved a four-crown in music shows just 13 days after their debut.
Additionally, as "Neon" received great global love by ranking No. 1 on Japan's Oricon weekly streaming surge ranking and No. 8 on the US Billboard "Global 200," A2O LITE grew into a mainstream girl group right from its launch.
in ENTERTAINMENT
