Hyundai Motor to launch over 100 new models in four years, boost profitability

Hyundai Motor plans to launch more than 100 new models by 2030, including 18 new vehicle segments not previously entered. Based on this, the company aims to aggressively expand new car sales and reduce costs across the organization, targeting an operating profit margin increase of over 9% during the same period.

On the 26th, Hyundai Motor held the '2026 CEO Investor Day' at the Conrad Seoul Hotel in Yeouido, Seoul, unveiling these future strategies. This event is held annually by Hyundai Motor and Kia separately to share mid-to-long-term strategies and sales and financial goals with investors and others.

The new models to be unveiled by Hyundai Motor will include partial changes and derivative trims. It appears the company will launch global new cars based on a common platform, expanding them into region-specific derivative and specialized models. To support this, Hyundai Motor plans to expand production capacity by 1.27 million units by 2030 compared to the current level (approximately 50 thousand won units as of the 2025 business report), with increases of 500,000 in North America, 320,000 in India, 200,000 domestically, and 250,000 for semi-knock-down assembly.

Starting in the second half of this year, Hyundai Motor will launch Genesis's first HYBE-led model, the GV80 HYBE, in Korea and the United States. A fully redesigned Tucson and a Tucson HYBE will also be released in the second half. The Ioniq 3, an electric vehicle exclusively for Europe, will be launched next month, while Hyundai Motor and Genesis will simultaneously release EREVs (extended-range electric vehicles) in the first half of next year.

Local strategies by region will also be strengthened. In North America, Hyundai Motor plans to launch 10 new HYBE-led models by 2030, achieving a sales share of 50%. In Europe, it will showcase 420,000 electric vehicles, nearly four times the 116,000 units sold last year. At the same time, in India, the sales share of SUVs (sport utility vehicles) will be expanded to 80%, and the export share to 30%. Genesis plans to expand into five additional European countries by next year, starting with Spain in the fourth quarter of this year, aiming to sell 350,000 units in over 40 countries by 2030.

The global sales target for 2030 remains at a combined 5.55 million units for Hyundai Motor and Genesis, with an electrified vehicle sales share of 60%, maintaining the existing level. This is 1.392 million units more than this year's target (4.158 million units), reflecting the judgment that core competitiveness remains solid despite U.S. tariff imposition and Chinese car aggression.

Hyundai Motor has raised its 2030 consolidated operating profit margin target from the previous 8–9% to over 9%, reflecting the effects of expanding HYBE-led models from compact to mid-to-large and premium segments, as well as cost reduction roadmaps. The operating profit margin target for this year remains at 6.3–7.3%.

In the fields of SDVs (software-defined vehicles) and autonomous driving, the company will focus on building a 'data flywheel' that connects data collection and analysis, AI improvement, and over-the-air (OTA) update deployment. The first SDV Yangsan model will be equipped with Level 2+ autonomous driving technology in 2028, and starting in 2029, the 'Saemangeum AI Data Center,' capable of accommodating more than 50,000 GPUs (graphics processing units), will operate at a capacity of 100 megawatts. The company will also expand its autonomous vehicle foundry business. Starting from the fourth quarter of this year, Hyundai Motor Group Meta Plant America (HMGMA) in Georgia, U.S., will supply Ioniq 5-based robotaxis to Waymo.

Jose Munoz Hyeon Dae-cha (President) emphasized, "We will launch more models, provide customers with more powertrain options, and aggressively enter new segments and markets." He added, "Based on strategic partnerships, we will develop future new technologies, create new opportunities, and transform into a physical AI (artificial intelligence) company that produces and deploys robots and robot taxis."

Meanwhile, Hyundai Motor announced via public disclosure today that it will cancel all of its treasury shares, excluding the quantity intended for employee compensation. The target includes 1,291,274 common shares and 1,214,332 class-specific shares, totaling 2,505,606 shares. Based on the previous day's closing price, this amounts to approximately 789.1 billion won.