Kia sold 846,764 units in the global market in the third quarter of this year, setting a record for the highest Q3 sales volume since its founding. Overseas sales increased by 8.9% compared to the same period last year, leading overall performance.
On the 1st, Kia announced that it sold 140,522 units domestically, 703,494 units overseas, and 2,748 special-purpose vehicles in the third quarter of this year. This represents a 7.8% increase from the 785,137 units sold in the same period last year. The previous record for Q3 sales was 785,137 units, set in 2025. Domestic sales rose by 2.2%, while overseas sales increased by 8.9%.
By model, the Sportage recorded the highest global sales with 150,346 units. The Seltos followed with 109,256 units, and the Sorento with 56,928 units.
September sales totaled 281,984 units, comprising 45,705 domestic units, 235,457 overseas units, and 822 special-purpose vehicles. This marked a 5.1% increase compared to the same period last year. Domestic sales decreased by 6.7%, but overseas sales rose by 7.5%.
Domestically, the Sorento was the best-selling model with 6,957 units. Passenger car models accounted for 11,961 units, RVs (recreational vehicles) for 29,403 units, and commercial vehicles for 4,341 units. Overseas, the Sportage topped sales with 46,387 units, followed by the Seltos (32,528 units) and the K4 (15,659 units).
A Kia official stated, "By implementing a sales strategy tailored to differentiated demand for electrified vehicles by region overseas, we have maintained strong sales momentum and recorded our highest Q3 sales ever. In the fourth quarter as well, we will continue our sales growth trend, focusing on the EV6 in the U.S. and electric vehicles in Europe."
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