SK Telecom will structure the benefits for its October T membership by analyzing customers' membership usage patterns and interests using artificial intelligence (AI).
On the 1st, SKT announced that it has incorporated benefit concepts and brand candidates proposed by its in-house developed "Marketing AI Agent" into actual membership planning. The agent analyzes customer age and gender, usage status by membership tier, T membership app traffic and logs, as well as search and consumption trends.
The AI agent suggested October benefit concepts such as "Autumn Festival," "Reading," and "Running." By category, it proposed trendy dining out and cafes for customers in their 20s and 30s, delivery apps for VIP customers, bakeries as a "steady" benefit, and AI tools as newly recommended services. SKT reviewed factors such as partnership feasibility to finalize the benefits.
Accordingly, the T day "Special Week" from the 12th to 16 will be operated as an "AI Week." Gong Cha will offer a 50% discount (up to 6,000 won) on six popular drinks for VIP customers and a 30% discount (up to 5,000 won) for Gold and Silver customers. On Baemin, orders over 18,000 won will receive an 8,000 won discount for VIPs and a 6,000 won discount for Gold and Silver customers.
In line with the "Autumn Festival" concept, general admission tickets to Lotte World Seoul and Busan will also be discounted by up to 55%. Reading-related benefits include one month of access to Miri's Library and a 60-day free pass for Yes24 Kreama Club. A one-month pass for Polaris Office AI has also been prepared.
A "Lucky Chance Run" event linked with "Running" will also be held. Participants can win running-related prizes by playing games created with AI. A total of 1,000 people will receive Garmin running GPS smartwatches, participation rights for "2026 Brave Cookie Run in Seoul," and other prizes.
In addition, a "Young Week" targeting ages 13 to 34 will be operated from the 5th to 9, and "Happy Hour" for VIP customers will continue for one month. Yoon Jae-woong, Head of SKT's Product & Brand Division, said, "By leveraging AI to closely examine changing customer interests and trends, we will continuously unveil membership benefits that customers can truly feel."
in TECH
