The customer response to SK Telecom's "Air," a telecommunications tariff brand for self-purchased devices, has been high one year after its launch.
SKT announced on the 1st that the point utilization rate for "Air" reached 96% as of September. Air is characterized by affordable tariffs and point accumulation.
50% of the accumulated points were used to pay telecommunications bills. In particular, since August, when the limit on tariffs payable with points was raised, the amount of points used for bill payments increased by more than three times compared to the previous month, contributing to reducing household communication costs.
The remainder was used in the Point Shop within the Air app. Naver Pay points, Coupang Cash, and Baemin vouchers emerged as the top three items purchased in the Point Shop, representing products frequently used in daily life.
To mark the first anniversary of Air's launch, SKT has prepared diverse events so that more customers can experience the benefits.
The company is running a special price promotion allowing customers to use "Air X" and "Air 100GB," the most popular tariff plans, for 10,000 won per month over a period of 12 months.
From today until the 16th, new subscribers can use the "Air X (monthly fee 58,000 won)" plan, which includes unlimited data and YouTube Premium Lite for free, for 19,999 won per month, and the "Air 100GB (monthly fee 47,000 won)" plan for 11,111 won per month.
New subscribers to the special price tariff plans can also receive AirPods, Naver Pay points, and cake vouchers through a prize event.
Air customers can check their activity data, such as cumulative steps, cumulative points, and total points used since joining, through the "air ARCHIVE: YEAR ONE" event until the 16th. If October's activity records increase compared to the previous month, customers can receive up to 4,000 points, with 1,000 points awarded for each item.
Meanwhile, Air, which launched in October 2025, is characterized by △a simple tariff structure consisting of six plans, △one-stop processing from subscription to service usage via the app, and △add-on services (such as roaming and security) curated to include only core features.
in TECH
