KT will unveil a service that allows users to search for its plans, as well as internet and IPTV products, on OpenAI's ChatGPT. The service is characterized by connecting official product information provided directly by KT to ChatGPT, rather than relying on information learned by generative AI.
KT announced on the 6th that it has launched a plugin service linking official KT product information to ChatGPT.
Users simply need to install the KT plugin from the plugin menu in the ChatGPT chat sidebar. Without separately visiting the KT website or application (app), users can check KT product information, including wireless plans and internet and IPTV services, while conversing with ChatGPT.
For example, users can ask questions in everyday language such as "I am a 20-something who uses a lot of data; which 5G plan is best for me?" or "Tell me about plans that include OTT benefits." Based on the conditions provided by the user, such as age, data usage, and preferred benefits, ChatGPT will search for KT products and compare key benefits.
In particular, responses are generated based on official product information provided directly by KT. According to KT, this approach moves beyond answering solely with information previously learned by generative AI by directly retrieving the latest product information for guidance, thereby enhancing the accuracy and reliability of the information.
Starting with ChatGPT, KT plans to expand its integration with external AI platforms. The company will extend the service so that KT product information can also be accessed on platforms such as Anthropic's "Claude" in the future.
In the long term, KT aims to develop the service beyond simple product exploration into personalized services. The company plans to gradually provide AI services based on individual customer usage information, including checking fees and verifying membership information by linking with customers' actual usage data.
Senior Executive Officer Lee Seu-sa-eop (Head) of KT's Customer Division said, "With the spread of generative AI, the way customers search for information is shifting from search to conversation-centric." He added, "By connecting KT's accurate and reliable information with various AI platforms, we will continue to expand customer touchpoints so that customers can use the products and services they need more easily and conveniently."
in TECH
