"AI Assists in Interviews and Builds Capabilities"... Clasm Reshapes HR Formulas

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"We aim to become a 'forum' where AI (artificial intelligence) and humans interact together to maximize individual capabilities."

In a recent interview, Lee Chae-rin, CEO of Clasm, redefined the meaning embedded in the company's name as such.

Founded in 2018, edtech company Clasm is a portmanteau of 'Class' and 'Forum'. This reflects the belief that the educational environment should not be a place where knowledge is simply transmitted unilaterally, but rather a space where students ask questions, provide answers, and grow together. In the AI era, Lee (CEO) is expanding this meaning to a new level. It aims to create an environment where AI and humans interact together to solve problems, going beyond forums that connect people with people.

Previously introduced through Unicorn Factory's 'StartUP Story' in 2020 and its follow-up segment 'StartUP Story Plus' in 2023, Clasm is now evolving from an education communication platform into an 'AX infrastructure' company dedicated to discovering and nurturing talent needed for the AI era. At the center of this transformation is 'Telta', a newly launched HR (management and personnel) AI solution and brand introduced last year.

Companies have long used metrics such as the number of training hours completed or whether certifications were obtained to gauge talent development. However, Lee (CEO) diagnoses that there is little correlation between how much training was undertaken and how much actual capability improved after the training.

Lee (CEO) stated, "No one knows if capabilities were truly developed just because someone attended 60 hours of training in a year; they merely filled the time quota." They added, "How to measure and quantify changes in capabilities before and after training has been a long-standing challenge in the corporate education sector."

Clasm's Telta solves this problem with data and AI. Telta focuses on analyzing capabilities required for each job and diagnosing employees' strengths and weaknesses. The core lies not merely in managing educational history, but in measuring actual capabilities and proposing growth directions based on those measurements.

In particular, as the ability to utilize generative AI has recently emerged as a key competitive factor determining work productivity, Telta is also strengthening its related diagnostic functions.

Specifically, during the evaluation process, Telta presents participants with virtual tasks similar to actual job duties. Participants are required to solve problems or write reports using generative AI, and Telta analyzes the AI usage patterns that emerge during this process.

Beyond simply confirming whether AI was used, Telta comprehensively records and evaluates whether participants appropriately divide roles between humans and AI, undergo processes to verify and modify results generated by AI, and possess a level of utilization capability that can be connected to actual work performance.

Diagnostic results are provided in the form of individual capability reports. In addition to analyzing and presenting strengths and weaknesses, the system recommends customized learning plans by linking them with internal training programs or external courses held by the company.

Clasm plans to launch an AI capability diagnostic platform for universities this month, which will diagnose and coach college students' AI capabilities in real time. Based on the network accumulated through its university education platform business, it aims to enter the market for 'AI Smart Campus,' a recent hot topic.

Similar to Telta, this platform analyzes students' levels of AI utilization as they use ChatGPT, Claude, Gemini, etc., in their tasks and provides customized coaching.

Recently, Clasm's Telta has also expanded into the hiring sector. In particular, the recently launched 'Interview Pro' function focuses on enhancing the objectivity and consistency of interviewers by utilizing AI.

Lee (CEO) stated, "Human interviewers' evaluation criteria change subtly over time." They explained, "For example, if an interview is conducted in the morning and another candidate is evaluated in the afternoon, the judgment criteria will inevitably shift slightly." They continued, "In contrast, AI's strength lies in its ability to provide consistent evaluations based on the same standards."

Specifically, Interview Pro analyzes applicants' utterances in real time during the interview process and supports evaluation according to the capability standards required by the company. The structure is such that while AI provides evaluation results and supporting data, the final judgment is made by the interviewer. AI does not replace humans but serves as an assistant helping to make better decisions.

Lee (CEO) explained that demand for Interview Pro is also increasing as the hiring market recently shifts rapidly from a knowledge-based evaluation system centered on general recruitment to a capability-based evaluation system centered on experienced hires. They noted that companies are now paying more attention to selecting talent capable of delivering actual results rather than simply checking credentials.

Telta recently demonstrated these capabilities on the global stage. It recorded first place in both the job-resume precise matching and job skill classification tasks at the global HR AI competition 'TalentCLEF'. TalentCLEF is a specialized global AI competition for HR held under CLEF (Conference and Labs on Evaluation Forum), an academic forum for European Natural Language Processing (NLP) and information retrieval systems.

The job-resume matching task involved analyzing job postings and applicant resumes to recommend suitable talent, while the job skill classification task involved extracting capabilities required for specific jobs and categorizing them into essential and preferred capabilities.

Ultimately, Lee (CEO) aims to build an integrated capability system that covers everything from hiring to education and personnel evaluation in corporate HR settings.

Lee (CEO) stated, "It is important to reduce mismatches between people and jobs during the hiring process and create an educational environment where individuals can maximize their capabilities even after joining the company." They added, "Furthermore, each member must be placed in the most suitable role and organization to maximize performance."

They concluded, "Going forward, Clasm will grow as an 'AI infrastructure' company that discovers the potential of individuals and organizations and connects it to results."

[MoneyToday startup media platform Unicorn Factory]