The Hyundai Motor Group has launched a dedicated organization to formulate its global robotics business strategy. This move appears aimed at refining the business direction as the company works to put its robotics operations, including the production and sales of the humanoid robot 'Atlas', on track. Related article on page 12
According to the automotive industry on the 15th, Hyundai Motor Group recently established an 'RX Business Strategy Team' under its Future Business Strategy Division through an organizational restructuring. RX is generally used as an abbreviation for Robotics eXperience or Robotics Transformation. The Hyundai Motor Group has newly defined RX as Robotics Everything, incorporating both meanings, and applied this term to the name of the new organization. This reflects its resolve to conceive and formulate strategies across all areas related to the robotics business.
A group official stated, "We determined that a more systematic and refined strategy was needed to expand global robotics technology and business domains and strengthen competitiveness across the entire robotics value chain."
Currently, the wearable robot 'Exbr Shoulder' and the mobile robot platform 'MobED' are handled by Hyundai Motor Group's Robotics Lab, while Atlas and the quadruped walking robot 'Spot' are managed by affiliate Boston Dynamics. It is viewed both inside and outside the group that the synergy between these two organizations will directly impact overall robotics business capabilities, which led to this organizational restructuring.
The top priority of the RX Business Strategy Team is expected to be ensuring the efficient production and deployment of Atlas in real-world applications, as well as securing external sales channels. Atlas, which is planned for production starting in 2028, is scheduled to be deployed at Hyundai Motor Group's U.S. automobile plants and is also expected to be sold to global automakers.
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