Hyundai Motor Group has set its goal to launch vehicles equipped with self-developed autonomous driving AI technology in the second half of 2029, focusing its efforts on advancing the technology.
Park Min-woo, head of Hyundai Motor and Kia AVP Division and CEO of Fortitude, announced this timeline at the 'Hyundai Motor Group Autonomous Driving Media Day' on Friday at Fortitude's headquarters in Seongnam, Gyeonggi Province.
Initial market entry will be pursued in collaboration with NVIDIA. Level 2+ features based on NVIDIA solutions are planned for application to vehicles launched in the first half of 2028, and Level 2++ features in the second half of the same year. The goal is to launch Level 2++ vehicles based on its own autonomous driving technology 'Atria AI' in the second half of 2029.
Kwon Jeong-hyun, Head of Hyundai Motor and Kia Autonomous Driving Development Center (Executive Vice President), stated, "We will improve the maturity of necessary functions such as driving and parking by 2027, and secure data on various exceptional situations in 2028 to enhance safety. We will prepare for launch in 2029 while addressing domestic and international certification requirements."
On this day, Hyundai Motor Group released videos showing vehicles equipped with 'Atria AI' driving through Seoul's city center. The footage captured responses to surrounding traffic conditions at Gangnam during rush hour, Jamsil where large vehicles frequently pass, and Pangyo in Seongnam, Gyeonggi Province, on rainy days. It also introduced scenarios such as avoiding parked vehicles on the shoulder, sudden lane changes by other drivers, and handling unprotected left turns.
It was also confirmed that vehicles equipped with new autonomous driving software undergo a 'smoke test' before being released onto the roads. Preliminary tests were underway to verify whether the autonomous driving functions operate normally and communicate properly with the vehicle controller using actual vehicles.
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