In the first half of this year, it was found that Chapagetti sold the most in Nowon District, Seoul, while Shin Ramyun Gold sold the most in Jung District. In areas with many family customers, there is a tendency to seek Chapagetti as a weekend or special meal, which is interpreted as a result of many foreign tourists purchasing in Jung District.
On the 29th, Nongshim announced that an analysis of ramen customer purchase data from large department stores and SSMs (corporate-type supermarkets) across all 25 districts of Seoul for the first half of this year revealed these findings. This data is the result of Nongshim's sales data analysis specialist team analyzing actual sales data for Nongshim Ramen throughout Seoul.
Looking at Seoul as a whole, Shin Ramyun was the undisputed number one. In the ranking of Nongshim ramen sales across all large department stores in Seoul, Shin Ramyun ranked first in 15 districts of Seoul City. This is interpreted to mean that about 70% of the 22nd self-governing districts with large department stores are looking for Shin Ramyun the most.
The overall sales ranking in Seoul was: △Chapagetti △Eolkeun Neoguri △Shin Ramyun Gold △Anseong Tangmyeon △Yukgaejang Sabalmyeon △Baehongdong Bibimmyeon △Shin Ramyun Cup △Baehongdong Makguksu △Shin Ramyun Black.
Looking at the statistics by district, Chapagetti surpassed Shin Ramyun to take the number one sales spot in large department stores in six districts: Yangcheon-gu, Nowon-gu, Seongbuk-gu, Yongsan-gu, and Gwangjin-gu. Yangcheon-gu and Nowon-gu are characterized by a high proportion of family households centered around large apartment complexes, while Seongbuk-gu, Yongsan-gu, Seongdong-gu, and Gwangjin-gu have a high proportion of the youth generation due to universities and business districts.
Nongshim explained that "the demand for Chapagetti as a weekend or special meal by family customers, and the 'modi-shumer' recipes where the 2030 generation tastes it with various ingredients and combinations, influenced sales."
In particular, in this data, only in Jung District did Shin Ramyun Gold, a global strategy product of the Shin Ramyun brand, and Shin Ramyun Tomba take the first and second places, respectively.
Large department stores in Jung District serve as shopping hubs frequently visited by foreign tourists, such as Myeong-dong, Namdaemun, Dongdaemun, and Seoul Station. Nongshim explained that this reflects a tendency for foreign tourists to purchase these two products, which have familiar flavors and Korean-style spicy taste, as souvenirs.
Unlike large department stores where the number one brand varied by district, Shin Ramyun consistently ranked first in sales among Nongshim ramen at SSMs. Since SSMs serve as neighborhood supermarkets, there is a tendency to purchase only what is needed at the moment, leading to a higher likelihood of buying familiar and highly preferred products, which explains why Shin Ramyun was sought after.
A Nongshim official said, "Going forward, we plan to provide consumers with choices that fit their lifestyles through various products and brands, and as a company that makes 'life delicious,' we will expand our touchpoints with consumers."
in LIVING
