Naver (NAVER) announced on the 31st that CurlyN Mart, launched in collaboration with Curly, has quickly established itself in the grocery market within a year of its launch by expanding its loyal user base centered on Naver Plus Membership. Launched last September, CurlyN Mart has maintained steady growth, with trading volume increasing approximately tenfold compared to the early days of its opening within one year.
The background for CurlyN Mart's rapid growth in a short period is attributed to securing a solid base of loyal customers centered on Naver Plus Membership. In fact, active shopping patterns were confirmed primarily among the 30th- and 40-year-old core demographic. Among loyal users who used CurlyN Mart more than ten times, those aged 30-40 accounted for over 72%, and the rate of repurchasing at least twice was also the highest. In particular, the 40s age group showed a clear tendency for repeat purchases, visiting CurlyN Mart an average of once or more per week.
Additionally, given the frequent nature of grocery shopping, convenient shopping experiences through the Naver Plus Store app and stable delivery competitiveness served as key growth drivers. In fact, over 80% of CurlyN Mart's trading volume occurred via the Neflus app, and with Curly's logistics capabilities added, delivery infrastructure was continuously strengthened, including not only early morning delivery but also same-day delivery implemented since February. In particular, following the introduction of same-day delivery, the number of orders placed between 6 a.m. and noon increased by 34% within one month, indicating that usability as an everyday grocery channel has been significantly enhanced.
Both companies will discover competitive products from Smart Store and showcase them through 'N+Selection' within CurlyN Mart. By leveraging Curly's delivery network, Smart Store products can also be quickly received as CurlyN Mart grocery items. The product lineup is being expanded to include high-utilization items for daily meal preparation, such as cleaned ingredients like prawns and crab from the popular Smart Store 'Kind Fisherman', as well as rice side dishes and convenience foods like 'Yoo Hye-gwang Donkatsu', 'Eowaran', and 'Hanwoo Mom'.
CurlyN Mart is holding a 'CurlyN Mart 1st Anniversary Festa' from the 31st to September 6, offering various benefits by carefully selecting popular items frequently visited by loyal customers. On the first day of the event, the 31st at 8 p.m., a special one-year anniversary shopping live will be conducted together with influencer 'Meat Man'. Featuring popular meat products that have consistently received positive responses on CurlyN Mart over the past year, such as three types of 'Daily Smile' beef and two types of 'Mother Food' side Galbi, they will be offered at special discounts of up to 56%.
Benefits for loyal customers who frequently visit CurlyN Mart have also been prepared. During the event period, discount coupons of up to 50% will be provided based on attendance frequency, and a lottery event will also be held. Every day at 11 a.m., fresh foods such as 'KF365 Grade 1+ Antibiotic-Free White Chicken' and daily necessities like toilet paper, which are CurlyNMa Teu (CEO) products, will be sold on a first-come, first-served basis for 100 won. At 2 p.m. and 5 p.m., best-selling items at CurlyN Mart such as 'Lee Yeon-bok's Mokran' jjajangmyeon and 'Chosun Hotel' tteok Galbi will be offered at half-price special deals to support cost-conscious shopping by users.
Kim Pyeong-song, Leader of Naver Grocery & Leisure Business, stated, "Going forward, we will continue close collaboration with Curly across all areas including products, logistics, and marketing to provide even more convenient shopping experiences for CurlyN Mart users."
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