Naver's limited-edition trading platform, Cream (KREAM), is launching a premium boutique brand. It will focus on 'curation,' intuitively conveying the design philosophy and sensibility of brands analyzed by Cream's merchandise planners (MDs).
Cream announced on the 1st that it officially launched its boutique brand 'KREAM+' (KREAM+). KREAM+ is set to introduce a diverse range of brands without being limited to specific categories such as gender or age, or price ranges. Exclusive LINE-ups, including Cream's own fashion brand (PB) 'Acrylic,' which launched in July, will also be available at KREAM+.
KREAM+ operates through both online and offline channels. A dedicated brand tab for KREAM+ is being added within the Cream app, and Cream's offline stores, including Dosan Flagship Store, Jamsil Lotte World Mall, and Yeouido The Hyundai Seoul, will be renovated as KREAM+.
Cream has also prepared a launch commemorative promotion. During the 'Instagram Following' event held throughout September, benefits worth up to 1 million won will be provided. Until the 8th, users who select their desired products and leave comments on the official Instagram campaign feed will be entered into a draw for the 'Wish Item Event.' Additionally, until the 15th, users who purchase target items via the app will receive a 9% points benefit.
Offline, from the 11th until supplies run out, a 100% lucky draw event will be held at The Hyundai Seoul and Jamsil Lotte World Mall stores for customers who spend over 200,000 won. Prizes include 'Jordan 1 x Off-White Alaska' and 'Supreme x Y's by Yohji Yamamoto Hoodie.' A 'Style Collector' event will also take place, where professional stylists visit the store directly to propose styling using products curated by KREAM+.
A Cream representative stated, "KREAM+ is a lifestyle curation boutique where users can intuitively experience Cream's unique planning capabilities and sensory curation," adding, "We aim to become a brand that actively discovers diverse brands."
in TECH
