SN Fashion, the leader of young romantic women fashion, including brands such as ‘Attrangs’

SN Fashion Group is a women fashion group, currently leading the online shopping mall in the female fashion wear category. Starting with ‘Sonyunara’, the corporation of rapidly growing and expanding its target consumers. The company operates online shopping malls divided into different age categories: Sonyunara for consumers in their 20s, Attrangs for 20s through 30s, and Addmore for those in their 30s.

The key to SN Fashion Group’s success is their business motto: “To lead the trend and to create a vision with our customers who is unafraid of change and allow our customers to express themselves.” Since their establishment in 2010, they are a team of young and sensible women averaging 28.4 years old, leading the fast changing fashion trends.

The corporation develops designs for each brands with a separate SNDC, and in the case of Attrangs, they were able to launch sub brands “Smoore," "Attdaum," and "Atti Blossom" by the end of this year. Currently they are attracting consumer attention as well as doing well in profits. The names of these sub brands were created with their customers through a brand naming event. Through their SNDC, the corporation releases over 6 thousand new products per year.

Although they relied on outsourcing in the beginning, SN Fashion Group now personally handles logistics, shipping, and shopping mall management solutions. Because of this system, the Sonyunara shopping mall is the first to incorporate outside brands, selling products popular to teenage consumers. This is part of their plan to “Make Sonyunara shopping mall into a teenage playground."

SN Fashion Group is different from other fashion corporations because of their bold investment in equipment and facilities. This gives them a competing edge, and are able to quickly process orders through advanced automated systems. No other shopping malls in the world can copy their shipping system, and 80% of

SN Fashion Group’s logistics is processed through automated systems.

The fast shipping service consists of automated boxing, trimming, steaming, wrapping equipment. The automated boxing process, including taping assembles 1200 boxes per hour. The automated thread trimming process examines the clothing and removes residual threads. The state-of-the-art automated steam system folds and dries 5 pieces of clothing every 40 seconds, applying the suitable temperature of steam. The automated wrapping equipment packages the clothing following the work flow, and has reduced the shipping process immensely.

Due to the quicker logistics process, SN Fashion became the first fashion shopping mall to start overnight shipping. But it is CEO Koo Gil-ri's motto to “not result to lower quality shipping in order to deliver quicker." Because of this mentality, every product is packaged with care regardless the price, just as it would have been in an offline store. This attention to small details lead to satisfied customers and increase in profit.

In 2015, the overseas site in English, Chinese, and Japanese opened. Because of ‘Hallyu," or the Korean Wave, and the increased worldwide interest in Korean fashion, exports have increased largely. So, SN Fashion Group has received the benefits of reversed purchasing, and increased their profits 1,639% in 2018 compared to the previous years. Their current goal this year is to go over 7 million dollars in export profits. Their efforts have been recognized, as they were named “Global Small but Powerful Giant” as well as receiving the “Global TOP Business Grand Prize” in the 2020 World Class Korea Small Giants Award ceremony.

By the end of 2017, they opened a “Attrangs Private in Seoul” showroom around Sangwangsimni station, and displayed Attrangs’ best-selling seasonal pieces in a gallery format. This showroom is used to communicate with their customers as well as showing off the Attrangs culture.

SN Fashion Group plans on launching romantic fashion items that fit the changing fashion trends, as well as increase their understanding in romantic fashion, allowing for a wider selection of fashion coordination for their customers. By communicating with both domestic and foreign consumers, they plan on becoming the leaders of romantic women fashion in the global market.

[Editor's Note: Money Today collaborates with the Seoul Business Agency to provide media usage, marketing and consulting to companies in Seoul that show innovative growth and global growth competitiveness.]